Re branding
Option
Re branding
Taking the Bauhaus philosophy as a concept, we built Option's new identity.
We start from the need to show the synergy between Talent and Technology, key pillars of Option.
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We decided to create a visual system based on geometric shapes, especially the circle for its dynamism, with touches and allusions to technology, always maintaining the fundamental human presence, a basic value for the brand.
Colors
The colors refer to the digital medium, natural for the brand. Technology, programming environments but also creativity and knowledge.
Icons
Geometric icons refer to the isotype and are present throughout the different brand assets, so it is not necessary to have the logo symbol present in all the content.
Illustrations
The organic and warm illustrations evoke the people behind technological products and development and provide a perfect balance between technology and talent. Reaffirming the brand concept.
